With the release of the complete BBC run of The Goodies just a week away – eight series across 12 disks! – we’ve started to see the think pieces in the papers and the web about how, despite a couple of dozen great and silly and timeless gags in every episode, there are also a few problems with stereotypes, sexism, and the occasional presence of pop musicians who later got in trouble with the law.
To celebrate this tomfoolery, my son and I enjoyed an episode from 1976. It starts with a parody of an ad for laundry detergent in which Bill’s character beats up his “wife,” and later on, there’s a girl in a wet T-shirt, a jingoistic attack on the “dirty Arabs” who are cornering the world market on string, and then Valerie Leon (her again!) chases Tim around a bedroom.
Mercifully, our son didn’t seem to notice any of the… shall we say problematic elements. There’s still an absurd amount to laugh about as our heroes’ advertising agency manages to create an economic crisis over the scarcity of string, and he giggled over all the silly sights, but the big takeaway came when another commercial parody for a different brand of laundry detergent causes the entire studio to be engulfed in soap. “Bubbles are taking over the world!” he shouted.